The year 2020 is around the corner, and visual contentmarketing appears to be thefuture. We all know that content is king. But, do we understand the meaning of this saying? Well, things have changed for the last few years.
Videos have replaced long and lengthy essay-like articles, and text ads were replaced with visual banners. Things happened so quickly that many brands could not modify their campaigns as per the trends.
Do you know what happens to those brands and businesses that did not adopt the visual content marketing?
This article on Visual Content Marketing will explore the following ideas:
Marketing is the key to Success
What is Visual Content
Visual Content Marketing is the Future
Why do you need a Visual Content Marketing?
Facts about Visual Content Marketing
Right Marketing Strategy Matters
Target the Right Audience
Raising Brand Awareness
Visual Content Marketing Generates more Revenues
Visual Content Marketing vs all-text ads
Higher conversion with Visual Content Marketing
Benefits of Visual Content Marketing
1) Marketing is the Key to Success
If you think that you can survive in today’s marketing without investing in marketing, you might be wrong. No matter how amazing your services are, if you are not targeting people with the right strategy, don’t dream of success. The right marketing strategy is the backbone of a successful business in this era of technology.
There are several sources of marketing your services and products. Some marketers and business owners use social media for business promotion, while some perfect print media. The best source of marketing depends upon many factors like:
Social activity of the targeted audience
Geo-location of the targeted area
Literacy rate of the community
The marketing budget of the brand
Technological development in the area
These are some of the main factors that all marketers consider while developing a marketing strategy. Today, social media marketing is at the top of the list. From small startups to million-dollar companies, every business is using these platforms.
2) What is Visual Content?
Any piece of information that we see in an ad or social media post is known as the content. To deliver the idea of the services or product, we use some methods like text, audio, images, and videos. All of the information is known as content.
The term “Visual Content Marketing” refers to the use of different types of videos and images in our marketing strategies. Marketers use different kinds of visuals to convey a clear message for the human eye. You can attract people towards your office services, business, school, website, or any function.
In simple words, using images and videos for the attention of people is called visual content marketing.
3) Visual Content Marketing is the Future
More sales are the prime purpose of any marketing campaign. A few years ago, all-text Content was the best form of marketing. Marketers used to write long and lengthy research papers about products to define their functions and features. We admit that these things are working in 2019 too.
But, have you thought about the upcoming trends? Did you notice that we are easily attracted to posts with photos on social media? The same goes for marketing strategies in real life.
People are easily attracted to posts and ads with images. Due to a shortage of time, users like to watch videos about any topic. While writing this article about visual content marketing, I am not sure you are going to read this article in the last sentence.
Watching videos and images is a lot easier than reading the text. All of these things indicate the win of visual content marketing in the next few years.
4) Why do you need a Visual Content Marketing ?
If you want to use the real power of social media and other media for your business, you need to understand the new trends in the market. Visual content marketing is the new trend in the market, and you need to adopt this trend right now.
Visual content marketing involves everything that can attract the user’s attention. It is not just about using images and videos in your marketing strategies. Visual content marketing includes images, videos, infographics, memes, and other visual data.
As compared to text, visuals are always going to be more effective for attracting your visitors towards your services or products. When they come to know more about your services, the chances of sales can increase.
All the major brands like Apple, Microsoft, and food brands are throwing millions of dollars in the marketing sector. If you analyze their marketing strategies, you will see that visual Content is the major portion of their marketing strategies.
Apple is never going to release the details of its upcoming product in text form. They always release visual Content about their new products. Visuals are not only engaging but deliver the clearer picture too.
Today is the era of social media marketing and online advertisement. Everyone is making a lot of money just by using there strong social media profiles. Trends are changing day by day, and people are using the most advanced tools and features to enhance their sales.
5) Facts about Visual Content Marketing
Every successful marketing campaign must include visual content for better user engagement. According to a report, visual content is viewed by 94% more Content as compared to textual Content. A Facebook with just text is not going to get enough engagement on any social media platform.
If you are also one of those businesses that are struggling with leads and sales, now is the time to embrace the new trend. It is high time to use the power of to generate more sales. If you are willing to attract more visitors to your site, you need to add attractive images and videos to your posts.
No one has the time to spend hours reading boring Content on your site — spice up the things with some attractive visuals in your posts.
6) Right Marketing Strategy Matters
Marketing and the perfect strategy for marketing is the backbone of any business and the guarantee of increased sales. Your passion is very important for success, but a proper marketing strategy is a real art that you need to master these days for insured success.
If you are thinking about launching your new brand, then choosing social media and online marketing is a must for you. In today’s brand, race, strong social media, and online presence mean that you are doing well in physical business too.
It is a reality that marketing costs more than physical expenses and production costs. So you don’t have any other option except admitting that you need to jump into online marketing.
7) Target the Right Audience
The real challenge is to choose the best possible strategy for marketing. Spending more money does not mean that you are going to get better results. Make sure that you understand the trending changes in the industry.
So, for basic marketing, we have two major options, textual content marketing and visual content marketing. And marketing alone cannot assure any conversion, but target marketing provides better results and can improve your revenue.
You need to hit the right audience with your brand.
8) Raising Brand Awareness
As per the Social Science Research Network, 65% of individuals are visual students—they can hold data better with pictures, recordings, and different visuals than with composed words.
Need your group of spectators to recall your brand? Utilize visual substance to expand your brand acknowledgment and review. For one, you can place a watermark of your brand logo in all the visual resources you utilize on the web. At the point when a picture gets viral, individuals can undoubtedly connect that with your brand.
Check your organization site or internet business website, just as your presentation pages. Is it accurate to say that they are simply static? Make your brand simpler to recollect by refreshing them with convincing photographs, recordings, and different visuals. Simply don’t try too hard.
9) Visual Content Marketing Generates more Revenue
All users are ignoring traditional useless ads, and internet users don’t focus on banner ads and other types of irrelevant ads. So why spend even a little amount of money on ads where users are forced to visit your site and clicks will not bring you Revenue or sales, but your conversion will increase if targeted users visit your brand site and make a purchase.
When you combine your offered item with amazing and attractive Content, the user not only clicks your add but also have an interest in your offer. Your Content is placed where it will have worth and where people would like to know about your brand. Typical ads are placed everywhere, and users feel it annoying.
10) Visual Content Marketing vs. All-Text Ads
We are not sure which one is better, because both have their perks and cons? So, your decision depends upon the nature of your brand nature and the items that you are trying to sell. If you are selling some sort of makeup kit, then an attractive image with a beautiful face will do the job. And visual Content can be a better option for you as more people will tend to explore your beautiful, attractive ad.
But if you are offering a service like plumbing services or travel guides, then you need to share more information about your brand nature and tell a story that explains what you do and how you do it. So a detailed article with an amazing story will be better informed, and such services need less audience, but the users must be authentic, so for such ads, text marketing is best.
If you are serious about your business and willing to spend money, then make a hard choice and invest in both strategies and it will be a better option. Otherwise, you can choose any option according to your needs and budget.
11) Higher Conversion with Visual Content Marketing
If your Content is interesting enough to capture the attention of the user, you can easily convert him to the customer. Generally, users want to see things in action before buying any product. So, if you are selling any technology device, you can add a review video. After seeing things in practical form, the user will be able to make the right decision.
Almost 95% of users like to watch a video about any product before making the final purchase. You cannot ignore the importance of the explainer video in 2019. It’s a naked truth that 2020 is the year of visual content marketing.
12) Benefits of Visual Content Marketing
To be honest, alone visual content marketing is also not going to be most effective. After proper research, try to plan a perfect marketing strategy that includes both text and visuals. Ignoring the importance of text can also have bad impacts on the results. Here are some major benefits of visual content marketing that you may not enjoy in all-text content marketing.
Faster Communication with Visuals
The human mind forms visuals in its visual cortex, a less occupied and quicker part that is isolated from the busier area that procedures words. This is the reason it’s quicker and clearer, for example, cooking guidance through a video as opposed to Content.
Visuals are simpler to recall
Pictures, recordings, and different visuals are handled in the mind’s long haul memory, while words are prepared in the momentary memory. At the point when individuals read Content based data, just 10% to 20% of it gets held. Add an image to a composed data, and individuals will review 65% of it.
Strong Brand Impression with Visuals
There is no second chance in the business to make your first impression. From your business name to your logo, you have unlimited opportunities to attract new potential clients. Most of the small businesses tend to save money by cutting corners or logo and graphics for marketing.
A professional graphic design team knows how to create an instant connection between your services and the targeted audience with marketing collaterals.
Creatica- Achieve Marketing Goals with us
Are you tired of spending thousands of dollars on useless marketing campaigns? Do you want awesome and attractive visual Content for your site or brand? Well, Creatica has the most experienced team for all visual marketing needs.
From the lowest marketing cost to the highest quality of services, Creatica is never going to let you down.
If you want to know more about Creatica team and the services, get in touch with us. Amazing marketing opportunities are waiting for you.